Choong Wei Lim is a trading operations professional with specialised expertise in middle office functions within regulated, straight-through processing brokerage environments. As Head of Middle Office & Risk oversight at Alpha Trade, his 24/5 team holds responsibility for the oversight of trading operations, real-time risk monitoring, and the integrity of reporting functions across the firm — a remit that places him at the intersection of execution, risk, and operational governance.
William’s core areas of specialisation encompass liquidity provider coordination, client exposure management, and the design and development of risk and P&L reporting tools. His hands-on experience monitoring risk within Alpha Trade’s agency brokerage model provides him with a practical command of the execution workflows and risk dynamics that underpin Alpha Trade’s institutional liquidity platform. He works in close collaboration with the firm’s risk, finance, and technology functions to drive operational efficiency and reinforce the robustness of the firm’s trading infrastructure.
William’s academic background combines a grounding in international commercial frameworks with advanced governance expertise. His MBA in Corporate Governance is particularly well-suited to the control and oversight demands of the middle office function within a regulated institutional environment, equipping him with the governance fluency to operate effectively across both the operational and compliance dimensions of his role whilst communicating effectively within the corporate verticals.
Alpha Trade Pty Ltd is duly incorporated in Australia with an Australian Financial Services License servicing solely Wholesale customers. Our sole website is www.alphatrade.com.au. We have been aware that there are companies with similar names which are unrelated, not affiliates and have no relationship whatsoever with any company in our group which go by the name(s) of AlphaTrade FZCO located in UAE or AlphaTradeFZE located in Russia which are sanctioned entities.
Please be careful that we have no relationship whatsoever to these companies and there are other potential clones out there. www.alphatrade.com.au is the sole website for our Australian regulated entity.
Please be careful if you are contacted by anyone purported to be linked to Alpha Trade Pty Ltd. Thanks